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Dive into the research topics where Heekyung Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 2 Article
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Humans Vs. Service Robots as Social Actors in Persuasion Settings
Lee, H. & Yi, Y., Feb 2025, In: Journal of Service Research. 28, 1, p. 150-167 18 p.Research output: Contribution to journal › Article › peer-review
27 Scopus citations -
The impact of self-service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion
Lee, H. & Yi, Y., May 2022, In: Psychology and Marketing. 39, 5, p. 906-920 15 p.Research output: Contribution to journal › Article › peer-review
34 Scopus citations