Abstract
Korean traditional alcohol's growth gets declined after Makgeolli's boom and it's time to enter the takeoff stage using cup based on the characteristics of each alcohols in order to their globalization and quality improvement. For now, there are 3 features of Korean traditional alcohol's cup design development; subdivision, quality improvement, systematization. However, there's no product design case that reflect the characteristics of the alcohol from the planning phase. Therefore, it needs to establish process technology for storytelling and emotion based cup design. This research aims to extract the specification for cup design and to find out the visualization element of cup's shape and material by studying 5 senses and traditional alcohol's objective informations. Through the study, the elements that can maximize the specific traditional alcohol's marketability: cup's label, pattern, decorative element based on the storytelling like history and tale were found. As a result, those result can give a new export strategy by developing competitive design that has emotional element and storytelling from the traditional alcohol's characteristics in a situation of stagnant export of the small sized home-brewed liquor business.
| Translated title of the contribution | Research for Cup Design Process Development Using Emotional Features Focusing on the Korean Traditional Alchol Yakju's Design |
|---|---|
| Original language | Korean |
| Pages (from-to) | 151-165 |
| Number of pages | 15 |
| Journal | 한국콘텐츠학회 논문지 |
| Volume | 14 |
| Issue number | 3 |
| DOIs | |
| State | Published - Mar 2014 |