Abstract
The recent rapid development of AI artificial intelligence technology has brought innovative changes in our lives.
Amid these changes, a lot of advertising and promotional content is also being produced in line with Generative AI artificial intelligence technology, but it is time for a new direction in a rapidly changing environment. Content production using Generative AI image programs can efficiently produce brand identity through active deep learning.
However, there are definitely limitations to AI content that only has technology that does not have creative elements compared to its advantages. In the future, this phenomenon will accelerate when Generative AI video programs are commercialized. Accordingly, the researcher identifies the current status and limitations of Generative AI content through case studies and analyzes the human emotional language, which is the creativity of Generative AI content, in advertising videos. In addition, through the research model, we intend to explore the characteristics and correlations of the emotional language of AI content. As a result of the study, the meaning of human emotional language should be included in the production of creative Generative AI content videos, and the types and characteristics of emotional language were described. Through this study, it is expected that more people will effectively prepare for the upcoming AI era by presenting various methodological possibilities to producers of Generative AI.
Amid these changes, a lot of advertising and promotional content is also being produced in line with Generative AI artificial intelligence technology, but it is time for a new direction in a rapidly changing environment. Content production using Generative AI image programs can efficiently produce brand identity through active deep learning.
However, there are definitely limitations to AI content that only has technology that does not have creative elements compared to its advantages. In the future, this phenomenon will accelerate when Generative AI video programs are commercialized. Accordingly, the researcher identifies the current status and limitations of Generative AI content through case studies and analyzes the human emotional language, which is the creativity of Generative AI content, in advertising videos. In addition, through the research model, we intend to explore the characteristics and correlations of the emotional language of AI content. As a result of the study, the meaning of human emotional language should be included in the production of creative Generative AI content videos, and the types and characteristics of emotional language were described. Through this study, it is expected that more people will effectively prepare for the upcoming AI era by presenting various methodological possibilities to producers of Generative AI.
| Translated title of the contribution | A Case Study on Generative AI Design Content Based on Emotional Language - Focusing on the Ad Campaign |
|---|---|
| Original language | Korean |
| Pages (from-to) | 219-230 |
| Number of pages | 12 |
| Journal | 상품문화디자인학연구 |
| Issue number | 77 |
| State | Published - Jun 2024 |