Abstract
This study aims to examine what factors affect the use of promotion advertisement of Social Network Game(SNG). The results show that the user's age has significant impact on privacy concern. The user's sex and SNG time don't make a difference to privacy concern. Privacy concern has an influence on the advertising attitude of SNG user's. As user had more privacy concern, user has lower attention and credibility, higher annoyingness. User's perception for usefulness, credibility of mobile game advertising and SNG time are proved to be effective factors on the use of SNG promotion advertisement.
| Translated title of the contribution | A Study on the Impact of Apprehension for Privacy concern and Attitude for Social Network Game Advertisement on the Use of Promotion Advertisement of SNG |
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| Original language | Korean |
| Pages (from-to) | 151-157 |
| Number of pages | 7 |
| Journal | 한국컴퓨터게임학회논문지 |
| Volume | 28 |
| Issue number | 2 |
| State | Published - Jun 2015 |