경마장 이용객의 마권 관련 제도 개선방안에 관한 연구

Horse racing sales revenue depends on betting ticket sales volume, which represents the sum of Spectator's ticket sales when they participate in the horse racing games. Horse racing sales revenue becomes inextricably bound up with betting ticket system. In this paper, we performed spectator’s priority analyses on the improvement of betting ticket system by Analytic Hierarchy Process (AHP) methodology. We conducted interview survey for spectators in Gwacheon racetrack on september 28, 2013. The results showed that the spectators put first priority on the raise of return money from games, adjustment for the purchase price and the compensation was evaluated second, diversification of the purchasing and reimbursement methods was ranked third, and expansion of gaming was the last priority. Among the eleven decision factors being considered, ticket tax reduction weighed first as 0.257, dividend tax reduction was next as 0.205, which were followed by commission charge, bonus mileage and more compensation for lost games, introduction of online purchasing system. Consequently, spectators most strongly hope to improve the system regarding the return. It is not easy to reform the ticketing system in view of the spectators only since there must be more complicated problems with tax issues, gambling problems, social problems etc. However it seems to be the right time to start discussing how to make the horse racing industry in Korea healthy when it has reached a turning point.