공공스크린에서의 상호작용성- OCL의 미디어 파사드 프로젝트를 중심으로

The advent of new art forms can be implied by media façades which utilize architectural spaces as media artworks beyond their initial roles, i.e., places of work and dwellings. OCL, a media art group formed in 2013, has introduced interactive arts through its projects in which the artists used the Seoul Square Media Canvas as a vehicle for interaction and communication with the public. In this research, the production methodology is organized and presented in a systematic manner, including conceptualization, visualization, interaction design, content production and technical realization processes in “Sleepless Square” in December of 2013 and in “Let’s Green Square” in March of 2015, which are selected from several works conducted by OCL. Through research on artworks such as these, the potential of creative art content can be examined through interactions between participants and game-form artworks in architectural spaces such as Seoul Square, with its own site-specificity.