공공조직 평판과 조직매력성 간 영향관계에 관한 연구: 외부평판과 내부평판의 영향을 중심으로

Negative perceptions of public organizations have a critical impact on the recruitment and retention of talented public officials. With the current trend of individuals avoiding public sector jobs, it is crucial to enhance the appeal of public organizations as desirable workplaces. This study aims to investigate the influence of organizational reputation on the perceived attractiveness of public organizations, specifically focusing on internal members of these organizations. Additionally, it examines the potential mediating role of internal reputation in shaping the perception of external reputation. The empirical findings, based on a survey conducted among U.S. federal officials, demonstrate that a positive external reputation has a favorable effect on organizational attractiveness. Furthermore, it is revealed that internal reputation partially mediates this positive relationship between external reputation and attractiveness. These results underscore the significance of effectively managing organizational reputation in the public sector.