Abstract
The total revenue earned from media as well as advertising in Korea attained the 7,634 billion won mark in the year 2006. A slight pickup in growth of advertising industry concerning new media such as cable TV, Internet and DMB offset the overall trends and the market conditions pertaining to the advertising industry that are slightly decreasing. The total revenue of advertising industry is expected to increase due to the introduction of new media and competition in the field of broadcast advertising. At this point of time, we need to consider the role of advertising industry in the Korean national economy using input-output(I-O) analysis. The I-O model is a linear, inter-sectoral model which shows the relationships among the productive sectors of a given economic system. This study used four sets of 1990, 1995, 2000, 2003, 2005 and 2007 I-O domestic tables to investigate the economic impacts of the advertising industry. The production-inducing effect of 1990-2007 repeated up and down and the value-added effect continued to increase since 1995. The employment-inducing effect of all sectors in the period 1990-2007 decreased from 44.1 to 12.24 people. The supply-shortage effect was slightly increased from the past level in 2007 and the price-ripple effect was remained 0.06% level in 2007.
| Translated title of the contribution | A Multi-Period Analysis on the Economic Impacts of the Advertising Industry |
|---|---|
| Original language | Korean |
| Pages (from-to) | 2789-2710 |
| Number of pages | 22 |
| Journal | 산업경제연구 |
| Volume | 23 |
| Issue number | 6 |
| State | Published - Dec 2010 |