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긍정적 정보와 부정적 정보의 자사 및 경쟁 브랜드 평가: 자신감과 브랜드 평가 모형

Translated title of the contribution: Evaluation of One's Own Brand and a Competitor in Response to Positive and Negative On-Line Messages: Confidence and Brand Evaluation Model
  • Seong Yong Park

Research output: Contribution to journal › Article › peer-review

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