노래교실 참가자의 프로그램충성도가 재참여의도 및 생활만족에 미치는 영향

The purpose of this study was to explore the relationships among attitudinal loyalty, repurchasing intention, and life satisfaction for participants in sing-along programs. The sample consisted of 292 sing-along programs participants. Data were collected from registrants for selected 5 public and private organizations offering sing-along programs by using the convenience sampling technique in Seoul, Korea. Confirmatory factor analyses for attitudinal loyalty construct revealed similar factor structures to those reported in previous sport and leisure research. That is, the results of this study provide empirical support for the reasonable reliability and validity of the attitudinal loyalty scales. Findings indicated that age and educational background of participation was significantly related to all subdimensions of attitudinal loyalty. The findings from multiple regression support the conclusion that all subdimensions of attitudinal loyalty are predictive of repurchasing intention and life satisfaction.