Abstract
In this study, It presents the emotional value of Silver generation and their response to rapidly changing Social and Environmental factors. The aim of this study is to search for concepts and definitions of New Silver Generation through previous studies and elicit their emotional value through factor analysis. For effectively achieve the purposes of this study, literature review and factors analysis of Silver generation was conducted.
273 people in New old generation were surveyed to derive the value of emotional factors.
Finally, a total of 7 factors; ①Try it yourself and Self-esteem, ②Respect from others, ③Appearance and Extroverted Psychology, ④External Factors, ⑤Community participation, ⑥Responsibility, ⑦Utilization of media and Information power were derived for Silver generation.
The result of the study presents reference points to work up and understand the emotional value of New old generation in the future. Therefore, the research of emotional value is derived from the factors on how to apply it more specifically.
273 people in New old generation were surveyed to derive the value of emotional factors.
Finally, a total of 7 factors; ①Try it yourself and Self-esteem, ②Respect from others, ③Appearance and Extroverted Psychology, ④External Factors, ⑤Community participation, ⑥Responsibility, ⑦Utilization of media and Information power were derived for Silver generation.
The result of the study presents reference points to work up and understand the emotional value of New old generation in the future. Therefore, the research of emotional value is derived from the factors on how to apply it more specifically.
| Translated title of the contribution | A study about Emotional value factors of New Silver generation |
|---|---|
| Original language | Korean |
| Pages (from-to) | 3-12 |
| Number of pages | 10 |
| Journal | 디자인융복합연구(구.인포디자인이슈) |
| Volume | 11 |
| Issue number | 3 |
| State | Published - Jun 2012 |