디자인 공유 플랫폼을 이용하기 위한 가치요인 분석

There are two platforms in design industry: open and sharing economy ones. The former shares information and idea, and the latter uses idle manpower and resources. Now, these are growing. This study investigates which service quality factors have an effect on the use of design sharing platform in view of consumers and its implication. For the purpose, this study derives the criteria on brand value, service quality and customer satisfaction from preliminary research, and, then, analyzes the domestic and foreign cases with those criteria. Empirical study based on customer survey is done to investigate which factors have an effect on the use of design sharing platform. The results are summarized as follows: The brand value, the service quality and the customer satisfaction are selected as a quality factor which makes customers use the design sharing platform. It was verified that the higher the brand value and the service quality, the better the customer satisfaction. The brand value is highly rated for foreign cases, and rated low for domestic cases. In case of Etsy, the service quality and the customer satisfaction get worse if the mass production was initiated from the hand-made one due to sales increase. On the other hand, in case of Kakao Makers and Ideas, these two factors are highly rated due to screening on hosting concerns. The implication of this study is that the confidence and the reputation on brand should be raised, and that it is necessary to find a method to manage a brand.