디지털미디어 속성 결합에 의한 광고매체 연구: 미디어보드를 중심으로

This study focuses on the combination of attributes of advertisement media that are constantly diversifying with the development of digital media. In modern society, digital media are developing rapidly, and the range of users of contents is also increasing. Also, this increase shows that new advertisement media are growing as well. Each of the media has attributes in terms of use and utility, and, when combined, these attributes create a new digital medium, which creates another combination of attributes expanding the domain by constant recreation. As digital media’s range of use expands and becomes segmented, segmented targeting became possible in advertisement that can be exposed in the media. This study contemplates the use and effect of digital media as an advertisement medium, which is used by combining with media board that enables image transmission and other attributes. This attempts would make meaningful suggestion on future development of advertisement media.