디지털유료방송가입자의 TV 홈쇼핑 채널의 시청행위와 구매동기가 반복 구매에 미치는 영향에 관한 연구

Translated title of the contribution: A Study on TV Home Shopping Channel Watching Behavior and Purchase Intention's Effects on the Repurchase of MVPD Subscribers

Research output: Contribution to journalArticlepeer-review

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