Abstract
This study is to find out what are the factors influencing upon the convergent TV viewing experiences. Socio-demographic variables are identified as the most influential ones. Viewing modes are more influential than the media utilization factors. Comparing the detailed dimensions of TV viewing experiences, time and content selectivity are more influenced by TV viewing modes, while sociability and interactivity are more affected by socio-demographic variables relatively. This study has academic significance in that it is an exploratory empirical study on factors influencing on the TV viewing experiences.
| Translated title of the contribution | A study of the Factors Influencing on the Convergent TV Viewing Experiences |
|---|---|
| Original language | Korean |
| Pages (from-to) | 578-591 |
| Number of pages | 14 |
| Journal | 한국콘텐츠학회 논문지 |
| Volume | 18 |
| Issue number | 3 |
| DOIs | |
| State | Published - 2018 |