Abstract
The advent of OpenAI’s ChatGPT has brought about significant changes throughout various aspects of society, leading a new innovation in the application of artificial intelligence by generating desired information through interactive conversation, moving away from the traditional approach of information retrieval. Companies are attempting to transform their work processes to artificial intelligence by integrating ChatGPT into their current operations. As the goal of digital transformation is automation and intelligence, ChatGPT is a crucial tool for successful digital transformation. Additionally, companies recognize ChatGPT from a corporate management perspective in order to innovate their working culture utilizing ChatGPT. The purpose of this study is to identify and evaluate User Experience elements of artificial intelligence through conversational ChatGPT technology and to provide guidelines and factors for improving and refining ChatGPT UX design as the use of this technology spreads rapidly throughout various industries. 16 of the evaluation factors of prior papers that studied user experience design in the fields of mobile apps, VR, video conferencing, payment, kiosks, chatbots, and artificial intelligence were classified.
Through expert survey interviews with 15 AI service developers from Microsoft, Google, Big Tech and startups, the factors to consider first in designing the ChatGPT user experience were usefulness, reliability, performance, fairness, social responsibility and usability.
Using the selected six factors, evaluated the user experience design of OpenAI’s ChatGPT which is currently providing a stable service and examined the cross-utilization behavior of Microsoft Bing’s ChatGPT.
In the evaluation of ChatGPT user experience design, there were generational differences in the order of people in their 50s, 20s to 30s, and 40s and confirmed that operational tasks had the highest usage among the types of work. Additionally, it was found that the type of work also influenced the cross-utilization behavior.
In this study, by identifying the components of ChatGPT user experience design it have provided guidelines for future ChatGPT user experience design.
Through expert survey interviews with 15 AI service developers from Microsoft, Google, Big Tech and startups, the factors to consider first in designing the ChatGPT user experience were usefulness, reliability, performance, fairness, social responsibility and usability.
Using the selected six factors, evaluated the user experience design of OpenAI’s ChatGPT which is currently providing a stable service and examined the cross-utilization behavior of Microsoft Bing’s ChatGPT.
In the evaluation of ChatGPT user experience design, there were generational differences in the order of people in their 50s, 20s to 30s, and 40s and confirmed that operational tasks had the highest usage among the types of work. Additionally, it was found that the type of work also influenced the cross-utilization behavior.
In this study, by identifying the components of ChatGPT user experience design it have provided guidelines for future ChatGPT user experience design.
| Translated title of the contribution | A Study on the Evaluation of ChatGPT User Experience Design for Digital Transformation Management -Cross-utilization of OpenAI ChatGPT and Microsoft Bing ChatGPT |
|---|---|
| Original language | Korean |
| Pages (from-to) | 237-247 |
| Number of pages | 11 |
| Journal | 한국디자인문화학회지 |
| Volume | 29 |
| Issue number | 2 |
| DOIs | |
| State | Published - 2023 |