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Translated title of the contribution: Multimodal Sentiment Analysis Using Review Data and Product Information

Research output: Contribution to journalArticlepeer-review

Abstract

Due to recent expansion of online market such as clothing, utilizing customer review has become a major marketing measure. User review has been used as a tool of analyzing sentiment of customers. Sentiment analysis can be largely classified with machine learning-based and lexicon-based method. Machine learning-based method is a learning classification model referring review and labels. As research of sentiment analysis has been developed, multi-modal models learned by images and video data in reviews has been studied. Characteristics of words in reviews are differentiated depending on products' and customers’ categories. In this paper, sentiment is analyzed via considering review data and metadata of products and users. Gated Recurrent Unit (GRU), Long Short-Term Memory(LSTM), Self Attention-based Multi-head Attention models and Bidirectional Encoder Representation from Transformer (BERT) are used in this study. Same Multi-Layer Perceptron (MLP) model is used upon every products information. This paper suggests a multi-modal sentiment analysis model that simultaneously considers user reviews and product meta-information.
Translated title of the contributionMultimodal Sentiment Analysis Using Review Data and Product Information
Original languageKorean
Pages (from-to)15-28
Number of pages14
Journal한국전자거래학회지
Volume27
Issue number1
DOIs
StatePublished - 2022

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