Abstract
Nowadays, realizing the importance and value of cultural resources, the countries and cities in the world are putting lot of effort to establish the image of cultural nation of city. They are upgrading the regional brand value for outsiders while giving cultural pride as a citizen of advanced nation or city. As a result, I found that the place identity which based on culture showing emphasize the traditional culture of the place, expressing essential dharacteristis rather than competitive differences, diverse brand identity for different role and systemazing graphic motif and format for those touch point materials.
| Translated title of the contribution | A Brand Identity Strategy for Culture City Brand |
|---|---|
| Original language | Korean |
| Pages (from-to) | 187-200 |
| Number of pages | 14 |
| Journal | Journal of Digital Interaction Design |
| Volume | 11 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2012 |