문화적 근접성과 장르적 보편성이 ‘오징어 게임’에 대한 평가 및 시즌 2 시청의사에 미치는 영향에 관한 연구

Even though the ‘Squid Game’ was not produced in the United States, it was recorded as the most watched TV show in Netflix history and a lot of attention on the reason for the popularity of the ‘Squid Game’ was focused. In this study, a survey was conducted on 105 international students studying in Korea to find out the impact on the evaluation of the squid game and the intention to watch season 2, focusing on cultural proximity and genre universality, which are key concepts to explain the global distribution of content. The result shows that the motivation for watching the ‘Squid Game’ was largely divided into social, instrumental/genre, and enjoyment motivation. It was found that social motivation had the greatest influence on the perception of cultural proximity and genre universality. However, cultural proximity did not have a significant effect on the evaluation of ‘Squid Game’, and only genre universality had a significant effect. It was analyzed that the story and work quality had the greatest influence on the intention to watch season 2, and in addition, nostalgia, death game material, and evaluation of actors and images were found to be significant factors.