미디어의 과잉보도, 위험 커뮤니케이션 그리고 정책변화

This research includes two theoretical components; media hype and social issue amplification.
The former highlights the role of media in communicating and transmitting information regardinga key event to the general public. In particular, media hype underlines media’s active role toconstruct or define social problems. The latter focuses on the amplifying process of social issues.
This research tries to integrate these frameworks in order to holistically understand the dynamicsof social issue change in the new media environment. An environmental risk case was reviewedby using the analytic lenses of media hype and issue amplification. Research findings confirmthat the number of thematically-related news outnumbers that of incident-related news. Especially,media-generated news dominate those news under other categories and rapidly increases asmedia hype works. This paper not only develops an analytic framework, but also empiricallyapplies the framework to a policy issue for reviewing the role of media as an extension of theexisting studies regrading ‘Media Hype.’