미래 가정용 헬스기구 디자인 개발을 위한 시장 분석

The purpose of this study is to explore future fitness equipment design strategies using marketing techniques. A macro- and micro-environmental analysis of the fitness equipment market was conducted using the PEST analysis method and the 3C technique. Based on the environmental analysis data, 22 insights were derived, major keywords were extracted from them and affinity analysis was performed. As a result, they were grouped into the topics of the spread of exercise, health and fitness equipment, media, and home training. Based on this, the following design strategy was presented for future home fitness equipment from three perspectives: consumer needs, expansion of existing markets, and development of new markets Expanding the experience of various users, enhancing interactivity and feedback, providing comprehensive health care services, enhancing design convenience and user-friendliness, continuous improvement and upgrading, multipurpose and modularization of fitness equipment, strengthening smart feedback of fitness equipment, innovative design and These are lifestyle integration, provision of digital health content, emphasis on eco-friendliness and sustainability, development of an integrated smart health ecosystem, strengthening of home training content and media, and strengthening marketing through linking consumer culture and health. It is hoped that the results of this study will serve as a reference for establishing the direction of developers and designers working in the fitness equipment industry.