Abstract
Recently, as smartphone’s supplies have been vitalized, the advertisement market utilizing mobile device has also increased rapidly. However, due to the restricted mobile display today’s mobile advertisement reduces the user’s concentration, and also leads to erroneous usage in application which in result cause high repulsion and decreased attraction of the advertisement. Thus, the alternative that satisfies both the advertisement provider and consumer is necessary. The Research extracted list of revisions through understanding the present condition of the prospect of the mobile advertisement market and analyzing the cases of mobile advertisement execution and the usage of the customer’s mobile. Through the analysis, setting the mobile’s lock screen section and application’s loading screen section to the section of the advertisement transmission, the mobile advertisement platform has been developed that does not affect the content usage and also able to efficiently accept the advertisement. The research has the objective in suggesting a platform through reflecting the needs of the mobile device users that provides reliable and less repulsive advertisement.
| Translated title of the contribution | Mobile advertisement platform development in customer’s perspective -Application platform research through analysis of mobile contents usability- |
|---|---|
| Original language | Korean |
| Pages (from-to) | 117-132 |
| Number of pages | 16 |
| Journal | 디자인융복합연구(구.인포디자인이슈) |
| Volume | 13 |
| Issue number | 3 |
| State | Published - Jun 2014 |