Abstract
The purpose of this study was to investigate the causal relationships among involvement, overall satisfaction, and affective loyalty for members of commercial sport centers. Data were collected by using the convenience sampling method from members (n=322) of six sport centers located in Seoul, Korea. The data were recorded and analyzed using the SPSS 18.0 and AMOS 18.0 statistical computer packages. First, consistent with the elaborated model, the overall satisfaction of membership was substantially predicted by involvement subcomponents (importance, pleasure, self-expression, and centrality). Second, the willingness to repurchasing at a respective sport center was also predicted by overall satisfaction. Findings of the current study may provide ways to promote and educate the existing customers to renew membership at the respective commercial sport center.
| Translated title of the contribution | The Causal Relationships among Involvement, Satisfaction, and Affective Loyalty in Commercial Sport Centers |
|---|---|
| Original language | Korean |
| Pages (from-to) | 151-165 |
| Number of pages | 15 |
| Journal | 상업교육연구 |
| Volume | 31 |
| Issue number | 6 |
| DOIs | |
| State | Published - Dec 2017 |