서비스중심 기업의 비즈니스 모델 연구

The purpose of this study is to provide an answer for two research questions such that firstly, there is an difference in business model elements between a manufacturing oriented company and a service oriented company, secondly, if difference exists, how business model elements for a service oriented company should be described? To deal with it, this study describes the current trends and methods in business model research and then explain 9 elements in business model canvas. Then, this study identifies the distinguished elements blocs of business model for service company and presents business model framework for a service oriented company. The methodology of this study are literature analysis and synthesis. The main results of this study shows that the business model elements for a service oriented company should be different from incumbent business model elements and that it should focused more on the customer value creation and the process of service delivery.