Abstract
The aim of this study was to analyze objectively customers connotative meanings dependent on show window display types in optical shops. This survey was conducted on optometry students in seoul in their 20's. We collected examples of the show window displays in korea optical shops and deduced their representative types. After drawing out connotative meanings by the semantic differential method, we determined the connotative meanings correspondent th each show window display types by using a questionnaire and statistical analyses. Respondents chose 'clean and simple', 'luxury and simple', and 'folksy and practical' as connotative meanings of open-type, small amount-type, mass amount-type and commercial-type show window displays, respectively. Analyzing induced connotative meanings and correspondents' preference, we think that the small amount-type show window is the most appropriate display for college students consumer group.
| Translated title of the contribution | A questionnaire study of connotative meanings of the show window display types in optical shops of optometry students in seoul |
|---|---|
| Original language | Korean |
| Pages (from-to) | 219-228 |
| Number of pages | 10 |
| Journal | 한국안광학회지 |
| Volume | 16 |
| Issue number | 3 |
| State | Published - Oct 2011 |