Abstract
This study was conducted by the customer survey of 15 to 65 years old in order to identify the user behavioral effects of perception and characteristics on the common essential applications of smartphones with the United Theory of Acceptance and Use of Technology (UTAUT) and Value-based Acceptance Model (VAM). As a result, it was found that performance expectancy, enjoyment, facilitating conditions, effort expectancy, and social influences, excluding information privacy concern, have a positive effect on use behavior. The moderating effect by age was found that the youth was higher between perceived value and behavioral intention, and the middle-aged was higher between enjoyment and perceived value. This study has significance in providing implications for establishing strategies on designing and pre-loading apps, and increasing usage rate.
| Translated title of the contribution | The Study on the User Behavioral Effects of Perception and Characteristics on the Common Essential Applications of Smartphones |
|---|---|
| Original language | Korean |
| Pages (from-to) | 415-436 |
| Number of pages | 22 |
| Journal | 방송공학회 논문지 |
| Volume | 27 |
| Issue number | 3 |
| DOIs | |
| State | Published - May 2022 |