Abstract
Whereas casino industry has nowadays been enjoying its system and service evolution due to ICT(information and communications technology), it has begun to suffer competition with various new on-linegambling entertainments. The promotion system has been one of important customer attraction strategybut needed a lot of labor and experience of employees. In this paper, we present an 'smart promotionsystem' which automates end-to-end player tracking and promotion systems though Internet technology,smart internet enabled devices, and customizable promotion algorithms. Smart promotion systems can alsoprovide selected promotions to VIP customer and further customer activity analysis for sophisticatepromotion policy design. At present. the system is installed and about to be in service in a Korean casinosite. The paper describes the user requirement, system design, and protocol designs.
| Translated title of the contribution | A Smart Casino Promotion System Design and Implementation |
|---|---|
| Original language | Korean |
| Pages (from-to) | 51-57 |
| Number of pages | 7 |
| Journal | 한국컴퓨터게임학회논문지 |
| Volume | 27 |
| Issue number | 4 |
| DOIs | |
| State | Published - Dec 2014 |