Abstract
Recently, sports entertainment programs featuring various sports events have been increasing. The purpose of this study is to identify factors that influence the intention to re-watching and participate in sports entertainment programs. An online survey was conducted against 320 viewers who watch the soccer-themed TV entertainment programs ‘We kick together’ and ‘Shooting stars’. The results show that the motivation for viewing sports entertainment programs was confirmed to be information seeking, pursuit of pleasure, and social interaction. As for ‘We kick together’, the motivation to pursue pleasure was greater than the motivation to pursue social interaction, whereas in ‘Shooting stars’, the motivation to pursue social interaction was greater than the motivation to pursue pleasure. Second, the factors affecting viewing satisfaction of ‘We kick together’ were information seeking, pursuit of pleasure, and immersion, while in ‘Shooting stars’, social interaction, pursuit of pleasure, identification, and immersion had a significant impact on viewing satisfaction. Third, the satisfaction after viewing sports entertainment programs was found to have a significant impact on both the intention to re-watching the program and participate in sports.
| Translated title of the contribution | A Study on Factors Affecting Re-watching of Sports Entertainment Program and Intention to Participate in Sports |
|---|---|
| Original language | Korean |
| Pages (from-to) | 53-65 |
| Number of pages | 13 |
| Journal | 한국엔터테인먼트산업학회논문지 |
| Volume | 18 |
| Issue number | 5 |
| DOIs | |
| State | Published - Jul 2024 |