신자유주의적 전환 이후, 미술관과 커뮤니티의 관계설정 및 그 난점 : 서울시립 북서울미술관의 사례를 중심으로

This study analyzes the museum policy discourse of “community” and how it reflects the redefinition of museums, visitors, and their relationship under the social conditions of the neoliberal turn, through the case study of the Buk-Seoul Museum of Art. The study begins by re-examining New Museology, the source of the community discourse, in relation to the neoliberal turn. It then discusses the ambivalence of the two different models of museum visitors implied by the concept of “visitor sovereignty” in New Museology: the resistant/alternative visitor and the neoliberal consumer-visitor. This study identifies the ways in which the neoliberal transformation of Korean museum policy and the Buk-Seoul Museum of Art’s “post-museum” vision are linked, and the theoretical challenges they pose based on these theoretical discussions. Additionally, this study examines the manner in which the neoliberal subjectivity embedded in the notion of “visitor sovereignty” or “consumer sovereignty” is activated through the policy and institutional practices of the museum. Furthermore, it analyzes how the community discourse is repositioned within the political practice of consumer democracy. In doing so, this study seeks to problematize the specific ways in which critical and alternative perspectives of New Museology are subsumed and institutionalized as the dominant logic of neoliberalism.