Abstract
Purpose: This study was performed to know opticians’ satisfaction level of visiting education from lens companies in a viewpoint of marketing tool.
Methods: We analyzed a survey for 102 clinical opticians in Seoul and Gyenggi region by face-to-face questionnaire.
Results: About 2/3 of opticians have experienced visiting education. The opticians are satisfied with visiting education, thinking that it is helpful for sales enhancement. They mostly want to get professional knowledge about lenses from visiting education, but are disappointed with low level of instructors or exceed propaganda.
Conclusions: It was revealed that visit training is an effective marketing method. For better visiting education, lens companies have to develop training contents focusing on knowledge about their lenses, improve instructors’ quality, and avoid exceed advertisements of their goods
Methods: We analyzed a survey for 102 clinical opticians in Seoul and Gyenggi region by face-to-face questionnaire.
Results: About 2/3 of opticians have experienced visiting education. The opticians are satisfied with visiting education, thinking that it is helpful for sales enhancement. They mostly want to get professional knowledge about lenses from visiting education, but are disappointed with low level of instructors or exceed propaganda.
Conclusions: It was revealed that visit training is an effective marketing method. For better visiting education, lens companies have to develop training contents focusing on knowledge about their lenses, improve instructors’ quality, and avoid exceed advertisements of their goods
| Translated title of the contribution | A Survey of Opticians’Satisfaction Level of Visiting Education from Lens Companies |
|---|---|
| Original language | Korean |
| Pages (from-to) | 19-32 |
| Number of pages | 14 |
| Journal | 대한시과학회지 |
| Volume | 16 |
| Issue number | 1 |
| State | Published - Mar 2014 |