여가서비스 이용자들이 조직으로부터 존중받는다는 인식과 감정적 충성도가 지속적 참여의도에 미치는 영향

The primary purpose of this study was to examine the impact of respect from the respective leisure service organization and affective loyalty on participants' intention to continue participation in leisure service program The sample consisted of 414 participants enrolled in leisure service programs. Data were collected from participants from selected 31 leisure service organizations by using the convenience sampling technique in Seoul, Korea. Findings indicate that participants' perceived respect from the respective leisure organization and participants' loyalty to the leisure organization explain participants' intention to continue participation in the respective leisure organization. It implies that participants' perceived respect from the leisure service organization and loyalty are antecedents of intention to continue participation in the respective leisure service program. Thus, it is important to make participants feel respected from the respective leisure service organization. It can be expected that the findings of the current study provide theoretical framework in maximizing participants' satisfaction and increasing loyalty in leisure service organizations.