연관규칙 기반 동시출현단어 분석을 활용한 기술경영연구 주제 네트워크 분석

This paper identifies core research topics and their relationships by deriving the research topic networks in the technology management field using co-word analysis.
Contrary to the conventional approach in which undirected networks are constructed based on normalized co-occurrence frequency, this study analyzes directed networks of keywords by employing the confidence index of association rule mining for pairs of keywords. Author keywords included in 2,456 articles published in nine international journals of technology management in 2011～2014 are extracted and categorized into three types: THEME, METHOD, and FIELD. One-mode networks for each type of keywords are constructed to identify core research keywords and their interrelationships with each type. We then derive the two-mode networks composed of different two types of keywords, THEME-METHOD and THEME-FIELD, to explore which methods or fields are frequently employed or studied for each theme. The findings of this study are expected to be fruitfully referred for researchers in the field of technology management to grasp research trends and set the future research directions