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온라인 상품평의 내용적 특성이 소비자의 인지된 유용성에 미치는 영향
Translated title of the contribution
:
Impact of Semantic Characteristics on Perceived Helpfulness of Online Reviews
Yoon Joo Park
Dept. of Business Administration
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Psychology
Cognitive Process
100%
Positive Emotion
100%
Negative Emotion
100%
Forecasting Model
50%
Regression Analysis
50%
Text Mining
50%
Medicine and Dentistry
Cooperation
100%
Student T Test
33%
Computer Science
Positive Emotion
33%
Text Mining
16%
Data Mining
16%
Online Retailer
16%
Feedback Information
16%
Mining Technique
16%
Nursing and Health Professions
Online System
100%