Abstract
Regarding the knowledge content as the core content in the multi-platform era,this study investigates the re-purposing system of knowledge content especiallycreated by independent productions which are the main producers of knowledgeprograms in broadcasting. Conducting in-depth interviews, we find that the financialvulnerability, the unfair copyright ownership and the insufficiency of contentre-purposing support system hold up the invigoration of re-purposing of knowledgecontent. These results suggest that it should reform the outsourcing productionsystem by reinforcing the project-based co-investment and joint-business, readjustingthe copyright ownership, maximizing an earnings through the re-purposing contentand diversifying the content distribution.
| Translated title of the contribution | A Study on Multi-platform based Re-purposing of the Knowledge Content by Independent Productions －Focusing on the analysis of outsourcing content production and distribution system－ |
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| Original language | Korean |
| Pages (from-to) | 79-108 |
| Number of pages | 30 |
| Journal | 언론학연구 |
| Volume | 18 |
| Issue number | 1 |
| State | Published - Feb 2014 |