Abstract
This study examines the relationship between YouTube children"s content and product types/harmfulness of preview video ads, and checked YouTube"s self-regulation. It analyzed 242 YouTube videos for children and 859 ads conducted for four days. According to the analysis, YouTube was mainly advertising products such as food, games, content and cars in children"s content. Food ads were mainly advertised in videos with high number of subscribers and views, and in the opposite case, games and content advertisements were relatively high. In the topic, educational content was relatively large in games, content, and communication product ads. However, advertisements for products harmful to children, such as high-calorie foods and low-nutrition foods, were being executed in some contents. Ads not suitable for children, such as non-adolescent use and games over 15 years old, programs over 15 years old, and children"s preference foods such as pizza and coffee were also being advertised. Based on these results, it was discussed that the video platform that children watch a lot is responsible for protecting children from harmful products and the need for effective self-regulation.
| Translated title of the contribution | A Study on the Types and Harmfulness of Video Ads after the Change of Content Policy for Children on YouTube |
|---|---|
| Original language | Korean |
| Pages (from-to) | 114-136 |
| Number of pages | 23 |
| Journal | 애니메이션연구 |
| Volume | 16 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 2020 |