Abstract
This study investigates the impact of watching motives of parenting reality TV Program, (MBC), (KBS2) on user satisfaction and rewatching. Viewing motives of parenting reality TV Program are found as 'interest', 'charm of children characters', 'relief of loneliness' and 'express everyday feelings'. The result shows that there is significant difference in watching time according to the factor of 'charm of children characters'. Also 'interest' and 'expression of everyday feelings' affect viewing satisfaction of viewers. It is necessary to plan interesting reality program and arrange attractive characters to improve viewing satisfaction of TV program.
| Translated title of the contribution | The Impact of Watching Motives of Parenting Reality TV Program on User Satisfaction and Rewatching |
|---|---|
| Original language | Korean |
| Pages (from-to) | 925-933 |
| Number of pages | 9 |
| Journal | 방송공학회 논문지 |
| Volume | 19 |
| Issue number | 6 |
| DOIs | |
| State | Published - Nov 2014 |