Abstract
It’s not true that only advertisement faces new challenge. however, advertisement is changed the most newly and rapidly, so it experiences lots of changes. Maybe, advertisement contended for victory with only contents’ creativity without any change for about 100 years. Now, word of advertisement is threatened. It must deal with any change rapidly, diagnose accurately and change the crisis to an opportunity. This researcher will examine methodology of service design and investigate if it can be applied to advertisement in this study. Based on them, new methodology of advertisement should be made and practical measures should be examined in following studies.
The Innovative media Ad methodology should be applied, be developed to a tool for convenient communication between consumers and advertisement planner and be greatly helpful to improve the process of advertisement production.
The Innovative media Ad methodology should be applied, be developed to a tool for convenient communication between consumers and advertisement planner and be greatly helpful to improve the process of advertisement production.
| Translated title of the contribution | A Comparative Study on Service Design for the Method to Produce Innovative Media Advertisement |
|---|---|
| Original language | Korean |
| Pages (from-to) | 61-70 |
| Number of pages | 10 |
| Journal | 정보디자인학연구 |
| Volume | 17 |
| Issue number | 2 |
| State | Published - Dec 2014 |