자동차 TFT Cluster 내 모션그래픽의 이동 및 페이드 패턴에 따른 감성 효과

Background Motion graphics are usually applied in various areas like on the Web, smartphone and computer in order to show the meaningful movements of digital factors. Natural and smooth movement in motion graphics is very important. Especially, the moving patterns of motion graphics are more important to TFT clusters in order to provide users with satisfactory emotions even under a limited number of frames. However, there has been a lack of studies on moving or fading motion graphics patterns on users' satisfaction and emotions.
Methods This study investigated the detailed elements that affect users' emotions by analyzing and evaluating motion graphics in existing automobiles. Then, an experiment was conducted to evaluate users' emotions according to representative patterns of motion graphics derived from the results of the preceding investigation.
Result Five different patterns of motion graphics were derived from the investigation. The experimental results on moving motion graphics showed that both log and S patterns created high satisfaction and provided users with cheerful, natural and smooth feelings. In contrast, the inverse S pattern resulted in users' low satisfaction and elicited stiff and discontinuous emotions. These results similarly appeared in fading motion graphics. In the case of motion graphics fading into different positions, it was better for both fade-in and fade-out graphics to be simultaneously played.
Conclusions This study derived emotional differences among moving or fading patterns of motion graphics. The results can be used in designing motion graphics of specific emotions and as design guidelines in the future.