Abstract
The purpose of this study was to identify the causal relationships among the Korean traditional culture awareness, cultural heritage preservation, and the intangible cultural asset. Data were collected from individuals in public areas such as cafes and parks using convenience sampling method. The survey was distributed and collected on-site between April 4th and May 15th in 2022. A total of 338 individuals (over 15 years old) were asked to participate in the study, of which 74% was composed of males (n=250). The mean age of the participants was 20.45 years. Data were recorded and analyzed using the SPSS 27.0 and AMOS 27.0. Confirmatory factor analysis, correlations, and structural modeling were conducted to test hypotheses in this study. The findings in this study were as follows: First, the Korean traditional awareness was found to have a significant impact on the attitude toward Korean tranditional dance. Second, cultural heritage preservation was shown to have a significant effect on the attitude toward Korean traditional dance and the image of Korean dance. Third, the attitude toward Korean traditional dance had a significant effect on the image of Korean dance. Fourth, the image of Korean dance had a significant effect on the loyalty to Korean traditional dance.
| Translated title of the contribution | Analyzing the Structural Relationships among the Korean Traditional Culture Awareness, Cultural Heritage Preservation, and Loyalty to Korean Traditional Dance |
|---|---|
| Original language | Korean |
| Pages (from-to) | 293-304 |
| Number of pages | 12 |
| Journal | 한국체육학회지 |
| Volume | 62 |
| Issue number | 2 |
| DOIs | |
| State | Published - Mar 2023 |