중국 고유 SUV 디자인 개발의 역사적 고찰

China’s automotive landscape, in line with rapid changes seen in the global automotive industry, is deeply transforming its shape from consumption dominant market to manufacturing and sales centered market. As a result of distinct characteristics of China’s social and historical development, over the years two forms of automotive company have emerged in China: one being Chinese-multinational joint ventures and the other, local automakers that started with their own capital. After China’s entry into the World Trade Organization (WTO) in 2001, China’s automotive sales volume has maintained first place in the world for consecutive years. Over the years of this transformation, China’s automotive market has been influenced by both internal factors such as domestic policies as well as external elements concerned with significant changes of the global automobile industry.
This study aims to provide a deeper insight to the growth of domestically developed SUV models in China.
This paper extends the research focus to analyzing the design elements that influence the development of domestic SUV models. With the finding, this paper expects to prospect the potential growth and development of domestically produced SUV models in China (in the future to come ).
The method of research for study In the center of chinese domestic brands, The historical development of the autoative industry, business condition was investigated to identify the historical, social issues and the impact elements. Through Review of literature, analyze the social background, the user's needs, technological factors. This study organize and figure out the impact elements to the growth of domestically developed SUV models in China from the linkage of derived technical, social impact factor, user's needs, technical elements.
Taking into account both research on the Chinese representative SUV model and the brand history, it can be said that the Chinese SUV growth experienced two stages of development: the first stage being the early and growth stage, where SUVs were developed for civil purposes with the support of foreign technology within the outline of national policies under the larger influence of the changes in the global automotive industry and the second stage, which is the current stage showing high-speed growth, where SUVs are mainly aimed at China’s masses at an affordableprice, which these SUVs include convergence technology. Studying historical background and current status of the SUV market in China, it is expected that there will be gradual increase in tailoring Chinese SUV models to affluent Chinese private drivers with advanced convergence technologies from China and the outside world.