증강현실 기반 체험형 전시관의 몰입 효과 연구

Background The development of digital today has enabled a smooth interaction between people and materials and driven a change in exhibition from the display-based exhibition to the exhibition facilitating the active participation of visitors. Among the exhibition display media, in particular, augmented reality highly affects flow and presence in that it seamlessly combines the real world and virtual images. Thus, this study examined the concept of augmented reality and its major implementation techniques, and attempted to find an effective method for exhibition display. Methods The concept and the major detailed displaying media of an augmented reality-based exhibition and its major implementation techniques were investigated and examined. Surveys and interviews were conducted to find the exhibition display methods that can increase flow by developing a hypothesis from the theories of experience factors and presence. Result It was found that an augmented reality exhibition was highly and evenly evaluated in experience and presence than the general exhibition, positively affecting flow of visitors. In particular, a projection type display-based exhibition was highly evaluated in experience and presence by creating a factual exhibition environment, positively affecting flow. Conclusion An effective method for exhibition display was derived through a case study and hypothesis analysis of the existing augmented reality. The paper is intended to be the basic material for the future exhibition planning of augmented reality, which is an effective display medium for experiencing and learning the virtual reality based on the context-awareness technique. Also, the paper aims to be an effective research material that can be actively used for the display planning and a new space for cultural experience by attracting the active participation and interest of family visitors.