증강현실 콘텐츠의 가상개체 실재감 요인 연구

Background Augmented reality (AR) is attracting attention as a key content in the era of the 4th industrial revolution. A high sense of reality is known to provide positive experiences to users of AR contents, but there is a lack of investigation for methods to increase the sense of reality. This study aims to propose a method to effectively increase the sense of reality of AR contents.
Methods First of all, previous studies are investigated to understand the characteristics of the user experience and sense of reality of AR contents. In-depth interviews are, then, conducted to derive factors that influence the sense of reality in AR contents. By synthesizing case analysis and interview results, methods for improving the sense of reality of AR contents are finally proposed.
Result Based on previous studies and interview results, three directions are suggested to improve the sense of reality of AR contents: (1) describing the appearance or behavior of a virtual object vividly by reflecting the physical phenomenon of the real world, (2) designing the user-virtual object interaction similar to the real object interaction, and (3) reflecting the diversity of the context of use in the description or interaction method of virtual objects.
Conclusion The sense of reality in AR contents is important in that it has a positive effect on the user experience. The results of this study are expected to be used as practical guides for AR contents designers to effectively utilize a sense of reality to improve user experience. In future study, the applicability of the methods proposed in this study will be confirmed through actual AR contents case development.