지상파방송 재송신을 감안한 지상파방송사와 케이블방송사의 수익 전망 예측

In this study, the revenue generated from the retransmission of terrestrial broadcasting contents for both parties of terrestrial broadcasting companies and cable TV stations was compared and analyzed. As for the revenue of terrestrial broadcasting companies from the retransmission of their contents to cable TV stations, it was classified into two scenarios: Scenario 1: the revenue was analyzed based on the fringe area ratio and the number of cable TV subscribers; Scenario 2: the revenue was analysis by calculating the share of audience for each platform based on the advertising revenue of all terrestrial broadcasting companies and the viewer ratings. As for the revenue of cable TV stations from retransmission of contents of terrestrial broadcasting contents to them, it was analyzed based on the number of cable TV subscribers, the cable TV license fee and the share of audience according to the viewer ratings of terrestrial broadcasting channel on cable TV stations.
By this method, First, as for the gross revenue, the analysis showed that terrestrial broadcasting companies would generate more revenue than cable TV stations. Second, in comparison of the Scenario 1 with the revenue of cable TV stations, cable TV stations would have a relative advantage over terrestrial broadcasting companies in 2011, while in comparison of the Scenario 2 with the revenue of cable TV stations, cable TV stations would have a relative advantage over terrestrial broadcasting companies from 2012. Third, the revenue of terrestrial broadcasting companies by retransmitting their contents to cable TV stations is expected to decrease year by year, while the total of revenue of terrestrial broadcasting companies by retransmitting their contents to all pay TV platforms is expected to remain stable.