Abstract
Recently, negative perceptions of used products have greatly decreased and used transactions have been activated and local certified neighborhood transactions have been favored. Danggn Market, BungaeJangter and JoonggoNara were selected as examples of used transactions mobile platforms based on the number of users and total number of installed devices in Korea. Analysis items have been found in common by extracting UI visual elements of mobile platforms used in previous studies. This study evaluated usefulness, reliability, usability, convenience, value among the user experience items of prior researchers for the usability evaluation of used transaction mobile platforms. The evaluation analysis is based on the Likert 5-point scale and the results are derived by conducting a survey on users who traded using platform. Analysis results, Danggn market was very higher than both the BungaeJangter and JoonggoNara for the five evaluation factors. This was released later than BungaeJangter and it is a less awareness brand than JoonggoNara. But all evaluation factors were more than 68%. This was more important than the time of launch and awareness, user did not feel uncomfortable when using the platform. Therefore, based on user experience validated in this study, We hope that it will be used as an important foundation for the production of used mobile platforms by region in the future.
| Translated title of the contribution | A Study User Experience of Used Transaction Mobile Platform UI Design for Contributing to Local Activation |
|---|---|
| Original language | Korean |
| Pages (from-to) | 315-328 |
| Number of pages | 14 |
| Journal | 브랜드디자인학연구 |
| Volume | 19 |
| Issue number | 2 |
| DOIs | |
| State | Published - 2021 |