창의문화도시 조성사업에 대한 서울시민들의 지불의사

Seoul metropolitan government has promoted the creative cultural city project. This is expected to provide seoul citizen with various cultural facilities and events. However, as it is needed huge amount of investment, it is essential for the creative cultural city project to examine the cost-benefit analysis. This paper applies the contingent valuation methode to measuring the citizen's willingness to pay for the creative cultural city project. According to estimating results, monthly WTP per household of Seoul is 2,990 Korean Won. Consequently, the annual benefit of the creative cultural city project is about 14.5 billion Korean won. This paper contributes to complementing the existing valuation methods by estimating the economic benefits of the creative cultural city project in Seoul and providing policy-makers with useful methodological framework and quantitative information in the decision-making process related to the policy of cultural project.