챗봇서비스 캐릭터의 시각적 표현 유형에 관한 연구

In the recent mobile market, messenger-based SNS, an ICT platform that leads the 4th industrial revolution, is rapidly changing and growing with superior usability and convenience. Chatbots are artificial intelligence (AI)-based communication software that finds information and services that people need in the right place. In particular, the messenger-based chatbot service is emerging as a new ICT convergence service alternative for the vast app market, which is saturated in the future, as you can receive the desired service by sending a message without having to install a new app or learn the skills necessary to use it. On the other hand, characters have the advantage of being easy to recognize and easy to remember due to their visual characteristics. It is not just a visual image, but a unique personality and image, and plays a role of self-expression, replacing not only the external aspect of the user, but also the emotional aspect. This study categorizes the expression types of chatbot service characters by industry to examine the expression types of messenger-based chatbot service characters, and analyzes a total of 56 chatbot service characters that have been released or used for 3 years from 2018 to 2020. I tried to derive it. As a result, realization was higher than simplification with 41.0% of simplification and 58.9% of realization, which were the expression methods. It was higher than other figures, animals, and robots. In the case of the computer graphic type, the 2D planar type was 78.5% and the 3D solid type was 21.4%, which was higher in the 2D planar type than the 3D stereoscopic type. This provides basic data on how to express characters in future chatbot services and suggests design directions.