청소년의 개인특성이 창업의도에 미치는 영향에 관한 연구 : 주관적 규범의 조절효과를 중심으로

As the result of the Korean government-driven entrepreneurship policy, Korea ranks the one of the most entrepreneurial countries within the innovation-driven countries. Among many policies of Korean government, entrepreneurship education ranks highly on policy agendas. Little research, however, is available to tell us the effective contents of entrepreneurship education for young students.
Entrepreneurship education raises intentions to be entrepreneurial generally. If intention models prove useful in understanding new business creation intention, but individual or situational variables has been considered as poor predictors for entrepreneurial intention. In this study, we are trying to find the predictors of entrepreneurial intention for young students-middle school and high school students. Also, applying the intention models, this study empirically examines the effect of subjective norms’ of young students on entrepreneurial intention. Data from middle school and high school students show that perceived desirability, perceived feasibility, propensity to act, self-efficacity, and controllability are positively associated with the entrepreneurial intention. And student’s subjective norm is positively associated with the entrepreneurial intention.