카페 이용자의 사인 디자인 선호 유형 연구

In recent years, coffee consumption has continued to rise, with per capita coffee consumption exceeding 400 cups per year. When similar businesses are gathered in space, visual differentiation becomes more important. The exterior of the cafe signifies personality as one of the public design and serves to discriminate each other. Signs that are first impressions are an important factor in attracting customers and attracting customers. Therefore, in this study, I found preference factors for cafe sign design and tried to identify characteristics of each factor. For this purpose, Q methodology was used to understand human subjectivity, and total of 40 Q samples were searched for 31 P samples and the results were obtained using QUANL analysis program. The results of this research identified four types of preference factors which are: type 1 " personality pursuit type, " type 2 "identity seeking type, " type 3 " exotic mood seeking type, " and type 4 "sophisticated pursuit type.
As the preference is subjective, understanding it as a guideline for creating space by understanding the characteristics of each type will help not only to gain empathy for customers but also to make differentiated space marketing.