텐센트(Tencent)의 ‘전문학(全文學)’ 전략과 중국의 디지털 리터러시

This paper aimed primarily at checking the current digital literacy of Chinese literature by examining the conditions of China's digital media ecosystem as of 2024, which was created in accordance with the “All Literature” strategy put forward by a global IT company called Tencent in 2013, and examining the literature and literary characteristics changed by this environment. In conclusion, it was confirmed that Tencent's “All Literature” strategy to enter the Chinese Internet literature market accelerated the changing conditions of Chinese literature, breaking down the boundaries between writers and readers, publishing literature and internet literature, pure literature and genre literature, and transforming literature that had been fixed as text in relation to print media into multimedia content. Tencent succeeded in creating a new Internet literature called “Weibo Literature” and universalizing the format through its own microblog called Weibo. As a typical example of Weibo literature, Weibo fairy tales show the digital literacy of ongoing Chinese internet literature.