Abstract
In this paper, the positive factors and the negative factors were analyzed using user reviews on car sharing. The positive review analysis results showed high satisfaction in terms of price and service, and the negative review analysis results showed high dissatisfaction with errors occurring in App use. In the analysis for the positive reviews using social network analysis, the travel-related factors had a high influence, and in the analysis for the negative reviews, the contract-related factors had a high influence. It is expected that it would be possible to design specific measures to improve customer service through review analysis in car sharing.
| Translated title of the contribution | Car sharing review analysis using topic modeling and social network analysis |
|---|---|
| Original language | Korean |
| Pages (from-to) | 66-86 |
| Number of pages | 21 |
| Journal | 경영과 사례연구 |
| Volume | 44 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2022 |